Simple family pricing

One plan. Everyone
at the table.

No tiers to decode. One simple price for the whole family — with a 14-day free trial for eligible new customers.

Save 62% yearly

Trial for eligible new customers

Sofrella Family

Everything, for your whole household.

$59.99/ year

About $5/month, billed annually.

Eligible new customers receive 14 days free · card required · renews automatically unless canceled

Plans around who’s home — portions adjust for the people at the table.
One plan, one grocery list — different tastes reconciled into one menu.
Budget-aware — shape the week around what you want to spend.
The whole household — everyone’s tastes, portions, and schedule included.

Founding Families

$39/year, for as long as you stay subscribed.

A thank-you rate for our first 1,000 families.

Built around your week

The planner that starts with who’s actually eating tonight.

Ends the short-order cooking

Different tastes, one dinner everyone can share.

One list, done

The whole week’s groceries, organized and mindful of your budget.

Questions

Is there really just one plan?

Yes. One price includes the whole product for your household. There are no locked feature tiers or per-person charges.

How does the free trial work?

Eligible new customers receive one 14-day free trial. Checkout collects a card, but nothing is charged during the trial. Returning customers who have already used a trial are charged when checkout completes. The selected plan renews automatically unless you cancel first.

Monthly or annual?

Annual is $59.99 — about $5 per month and roughly 62% less than paying monthly for a year. Monthly is $12.99 if you prefer the shorter commitment.

What is the Founding Families offer?

The first 1,000 families to complete founding checkout lock in $39 per year for as long as that subscription stays active.

Can I cancel?

Anytime through the billing portal. You keep access until the end of the current billing period.